|June 19, 2013
The Certification Board announces a change regarding the rebranding of AACE’s Certified Cost Consultant and Certified Cost Engineer (CCC/CCE) certifications. The new designation will be the Certified Cost Professional (CCP). The CCP represents uniting of AACE’s flagship certifications under one name.
Earlier this year, the Certification Board announced its intent to rebrand AACE’s Certified Cost Consultant (CCC) and Certified Cost Engineer (CCE) certifications as the Certified Cost Engineering Consultant (CCEC). That change was recommended by the Certification Board after an extensive survey of existing certification holders, and was ratified by a unanimous vote of AACE’s Board of Directors in April 2013.
Unfortunately, the Association discovered the title and acronym, Certified Cost Engineering Consultant (CCEC), could not be used by certificate holders in the Canadian province of Alberta (and possibly several other Canadian provinces) because of restrictive language in the Engineering and Geoscience Professions (EGP) Act. After consultation with the compliance department of the entity administering the act in Alberta, AACE International leaders determined individuals without an engineering license in Alberta would be not be able to use the CCEC certification without risk of violation of the provincial Act. Considering AACE’s largest Canadian section, Calgary, is located in Alberta, the Certification Board has determined that AACE International should not rebrand the CCC/CCE as the CCEC, because of the legal conflict it would pose on our Canadian members and certificate holders.
As a result, the Certification Board will rebrand the CCC/CCE designation as Certified Cost Professional (CCP). In February, 1,648 certificate holders responded to the Certification Board’s survey on rebranding, the results of which indicated the most popular name for rebranding the CCC/CCE was the CCEC. The CCP followed as a close second, should the CCEC not be acceptable for any reason. The survey results represented an impressive 48% response participation among those with active AACE International professional certifications. The Certified Cost Professional (CCP) name will not be an issue with any regulatory authorities based upon advice of legal counsel. The AACE International Board of Directors ratified the decision on during a June 18 conference call.
The need to rebrand the CCC/CCE stems from the misconception that the CCE is somehow superior to the CCC. This misconception has created a desire for international candidates to seek the CCE over the CCC. Because Council for Engineering and Scientific Specialty Board guidelines are geared to a North American market and North American higher educational accreditations, many candidates with engineering degrees from international institutes are not eligible for the CCE, and do not understand why they are awarded the CCC, yet hold an engineering degree. “Despite our best efforts over the years to remedy this misconception, the Certification Board concluded the most effective path forward is to rebrand the CCC/CCE certifications,” stated Valerie Venters, Chairperson of AACE’s Certification Board.
As previously announced, the Certified Cost Professional certification eligibility requirements and examinations will remain exactly the same as they have been over the years. AACE will launch a comprehensive campaign in the latter half of 2013 to promote the value of its portfolio of professional certifications to individuals and employers.
Individuals who take AACE’s Certified Cost Professional certification examination after July 1, 2013 will be awarded the CCP upon successfully passing the exam. Individuals who already have the CCC or CCE can start using the CCP designation on July 1, 2013 as well, but AACE’s Certification Board plans to issue replacement certificates and update all individual profiles by December 31, 2013 to formally reflect the new CCP certification. The expectation is that certified individuals and companies will make the necessary changes to their business cards, letterhead, website, etc. by the hard transition date of January 1, 2014, replacing all previous CCC or CCE references with the CCP.
As part of the rebranding effort, AACE will commit resources toward a revitalized promotional campaign aimed at potential certification candidates, employers and other stakeholders. “In the past few months, the Association has moved to computer-based testing, introduced a new Decision and Risk Management Professional (DRMP) certification as well as the Certified Scheduling Technician (CST) and now rebranded the CCC/CCE as the CCP. Coupled with our dramatic growth in the international arena, we believe a major marketing effort will pay significant dividends with more new candidates, increased retention and greater recognition of the value of the certifications,” Chairperson Venters observed. Over the past four years, AACE International’s professional certifications have increased by a net 66% percent.
In addition, the Association has mined its salary survey and found individuals with at least one AACE International certification earn, on average, 5% percent more than an uncertified counterpart without a certification at the same point in career development.
“Eliminating the persistent confusion between the CCC/CCE by consolidating under one name, Certified Cost Professional (CCP), we position AACE International to better serve all of our members and stakeholders worldwide. With the previous barriers of taking the proctored paper and pencil examinations eliminated, a better administrative support system in place and now a clarification of our brand and value proposition, we believe AACE International is poised for tremendous growth and continued service to the total cost management community globally.” Chairperson Venters stated.