|April 22, 2013
NOTICE: Please refer to the June 19, 2013, article noting changes approved by the Board for the final determination, AACE International To Rebrand CCC/CCE as Certified Cost Professional (CCP)
AACE International has announced effective July 1, 2013, its Certified Cost Consultant (CCC) and Certified Cost Engineer (CCE) will be rebranded as Certified Cost Engineering Consultant (CCEC). The change was recommended by the Association’s Certification Board after an extensive survey of existing certification holders. The certification eligibility requirements and examinations remain the same. The Association will launch a comprehensive campaign in the latter half of 2013 that promotes the value of its portfolio of professional certifications to individuals and employers.
“This change reflects the continuing emergence of AACE International as a truly international organization,” commented Valerie Venters, Certification Board Chair. “The original CCE certification emerged during the time AACE International served almost exclusively American members and stakeholders. When AACE International sought accreditation with the Council for Engineering and Scientific Specialty Boards (CESB), which it helped found, it was perceived as necessary to introduce the CCC as an alternative name for the certification because of certain CESB requirements regarding the use of “engineer” in the certification title. While there has not been any difference in the requirements or examinations, the intervening years have seen a misconception that the CCC and CCE signify a different level of accomplishment or expertise. Simply stated, they have always been equal.”
According to Chairperson Venters, this misconception was compounded by the explosive membership growth in the international arena with membership outside the United States now accounting for almost half of the Association’s total membership. The misconception that the CCE was somehow superior to the CCC created a desire for international candidates to seek the CCE over the CCC. Because of CESB guidelines geared to a North American market, many candidates from international institutions were not eligible for the CCE and did not understand why they were awarded the CCC.
“It has taken our best efforts over the years to remedy this misconception, and we concluded after careful deliberations and the responses from current certificate holders that the most effective path forward is to rebrand the CCC/CCE certifications as the Certified Cost Engineering Consultant (CCEC),” Valerie stated. She also noted 1,648 certificants responded to the Certification Board survey, representing an incredible 48% of those with active certification with AACE International.
Individuals who take the examination after July 1, 2013 will be awarded the CCEC upon successfully passing the exam. For individuals who already have the CCC or CCE, the Certification Board plans to issue replacement certificates and update all individual profiles by December 31, 2013 to reflect CCEC. It is expected all individuals and companies will make the necessary changes to their business cards, letterhead, website, etc. by January 1, 2014, replacing CCEC for all CCC or CCE references.
As part of the rebranding effort, the Association will commit resources toward a revitalized promotional campaign aimed at certification candidates, employers and other stakeholders. “In the past few months, the Association has moved to computer-based testing, introduced a new DRMP certification and now rebranded the CCC/CCE as the CCEC. Coupled with our tremendous growth in the international arena, we believe a major marketing effort will pay significant dividends in new candidates, increased retention and greater recognition of the value of the certifications,” Chairperson Venters observed. Chairperson Venters observed that even with the limited resources invested in marketing certification, net certifications have increased 66% percent in the past four years. In addition, the Association has mined its salary survey and found individuals with at least one AACE International certification earn 5% percent more than their counterpart without a certification at the same point in their career.
“Eliminating the persistent confusion between the CCC/CCE by consolidating under one name, Certified Cost Engineering Consultant (CCEC), we position AACE Internationally to better serve all of our constituencies. With the barriers to taking the examinations reduced, a better administrative support system in place and now a clarification of our brand and value proposition, we believe AACE International is poised for tremendous growth and continued service to the total cost management community.”